Recent European privacy law requires us to make it explicit what cookies we use on our website and why. In addition we are not allowed to track you across multiple websites without your permission.
This webpage explains what cookies we are using, why we are using the cookes and how we use the cookies.
Cookie usage
For our business to operate effectively we use a few cookies on our website. Some of these cookies are temporary cookies and used to manage activities such as the shopping cart, logged in customers, downloading evaluation software etc. Other cookies are slightly longer lived (a few hours, or a couple of days) and some last for a year or more. All the cookies we use are used for important activities related to the effective and correct functioning of the website.
In addition to the above mentioned activities we also use some third party cookies from four companies. We list these cookies in the order of importance for our business.
- Drip. We use Drip to provide aggregate customer visit and customer evaluation software download data.
- Google Adwords. We use Google Adwords to advertise on Google’s search engine and track visits to our website.
- Google Analytics. We use Google Analytics to provide aggregate page visit and customer visit data.
- Visual Website Optimizer. We use Visual Website Optimizer to perform A/B tests on our website.
All the data we collect using cookies from these vendors is collected as an aggregate score. This data cannot identify you by name or by physical address. This data cannot be used to track you from our website to any other website. Our sales and marketing team use this data to track customer visitor trends on a month to month basis.
We do not operate any other business on the Internet. We do not share any of this data with any other business. It is impossible to match the aggregate data we collect to match your visit to our website with a corresponding visit to another website. For example, if you visit a competing vendor’s website before or after visiting our website we will have no knowledge of such action.
Cookies used on our website
We performed our cookie audit on 18 May 2018. Google Chrome browser with an empty webcache, on Microsoft Windows 8.1 x64.
PHPSESSID |
www.softwareverify.com |
Close browser |
Software Verify |
Shopping cart, etc |
_drip_client_????? |
.softwareverify.com |
2 Years |
Drip |
Email marketing |
_ga |
.softwareverify.com |
5 minutes |
Google Adwords |
Site wide visitor tracking |
_gat |
.softwareverify.com |
5 minutes |
Google Adwords |
Site wide visitor tracking |
_gid |
.softwareverify.com |
5 minutes |
Google Adwords |
Site wide visitor tracking |
__utma |
.softwareverify.com |
2 Years, 2 days |
Google Analytics |
Site wide visitor tracking |
__utmb |
.softwareverify.com |
30 minutes |
Google Analytics |
Site wide visitor tracking |
__utmc |
.softwareverify.com |
Close browser |
Google Analytics |
Site wide visitor tracking |
__utmt |
.softwareverify.com |
5 minutes |
Google Analytics |
Site wide visitor tracking |
__utmz |
.softwareverify.com |
6 months |
Google Analytics |
Site wide visitor tracking |
_vwo_uuid_v2 |
.softwareverify.com |
1 year |
Visual Website Optimizer |
A/B testing |